It's the Moopy and Mopey Show

Perhaps this could be part of the book's intro:

Ask the reader: "What does money mean to you?"

1- freedom from worry/fear of the future
2- not having to work
3- buying fancy stuff/things you deserve (nothing but the best for the _______ family!)
4- a reward for working hard in your career
5- opens social doors (dreams of fame/hobnobbing with important people)
6- ego reward (feel like you're keeping up OK with the Joneses_
7- sense of responsibility to use it for the good (JD Rockefeller)